Accenture Raises Funding to Enhance Customer Engagement and Marketing Transformation

Accenture Acquires Unlimited

Key Highlights:

• Acquisition: Accenture has acquired Unlimited, an integrated customer engagement agency based in London.
• Enhanced Offerings: The acquisition strengthens Accenture's marketing practice, particularly in behavioral science, customer strategy, and CRM activation.
• Expanded Team: Nearly 600 employees from Unlimited will join Accenture Song's UK team.

Accenture's Target Market

• Marketing and Advertising Industry: Accenture's services cater to companies in need of marketing transformation, relevance, and growth.
• Companies Focusing on Customer Engagement: Organizations seeking to enhance their customer engagement strategies and improve customer experiences.
• Businesses Utilizing Data and Analytics: Companies leveraging data and analytics to drive marketing effectiveness and make data-driven decisions.

What Accenture Needs to Buy

• Technology and Data Analytics Solutions: Partnerships with technology companies and data analytics providers to enhance their offerings in customer engagement and marketing transformation.
• Marketing Strategy Consulting: Collaborations with consulting firms specializing in marketing strategy to provide comprehensive solutions to clients.
• Industry-Specific Expertise: Acquisitions of agencies or firms with industry-specific expertise to expand their capabilities in targeted sectors.