Alvar Pet Raises Funding to Expand Product Range and Reach

Alvar Pet Acquires Verkkokauppa Kivuton

Key Highlights:

• Acquisition: Alvar Pet, a direct-to-consumer pet food brand, has acquired Verkkokauppa Kivuton, a Finnish online store focusing on pet health.
• Expanded Product Range: The acquisition allows Alvar Pet to offer a wider range of veterinarian-developed products and diets tailored to pets' needs.
• Largest Online Store in the Nordics: The combined companies form the largest online store in the Nordics specializing in pet health.

Alvar Pet's Target Market

• Target Market: Pet owners in the Nordic countries, including Finland, Sweden, and Denmark.
• Direct-to-Consumer Pet Food: Individuals seeking high-quality, veterinarian-developed pet food and products delivered directly to their homes.
• Pet Health and Nutrition: Customers looking for tailored diets and products to meet their pets' specific health and nutritional needs.

What Alvar Pet Needs to Buy

• Product Development and Innovation: Collaborations with veterinarians and nutrition experts to develop new pet food products and diets.
• Marketing and Branding Services: Agencies specializing in marketing and branding to help promote Alvar Pet's products and reach a wider audience.
• Logistics and Fulfillment Solutions: Partnerships with logistics providers to ensure efficient delivery of pet food and products to customers.