Behavio Raises €2.25M to Enhance Brand Measurement Technology and Expand Market Reach

Behavio Raises €2.25M in Late Seed Funding

Key Highlights:

• Company Overview: Behavio is a Prague-based company specializing in behavioral brand measurement technology.
• Late Seed Funding: Raised €2.25M in funding from Airbridge Equity Partners.
• Growth and Innovation: Funds will be used to enhance growth and innovation in the brand and advertising industry.

Behavio's Target Market

• Marketers and Advertisers: Behavio's tracking and ad testing tools are used by marketers and advertisers to measure brand performance and optimize advertising campaigns.
• Consumer Brands and Agencies: Partnerships with over 400 consumer brands and agencies, including T-Mobile, LEGO, and Publicis.
• Global Reach: Tracking brands and ads across 13 countries in Europe, America, and Asia.

What Behavio Needs to Buy

• Research and Development: Investment in research and development to enhance behavioral brand measurement technology.
• Marketing and Sales Support: Resources to expand marketing and sales efforts to reach new customers and markets.
• Strategic Partnerships: Collaborations with industry leaders and experts to drive innovation and expand market reach.