Betterment Raises Funding to Acquire Marcus Invest and Enhance Services

Betterment to Acquire Digital Investing Accounts from Goldman Sachs

Betterment's Acquisition of Marcus Invest

Key Highlights:

  • Acquisition: Betterment, an independent digital investment advisor, has reached an agreement to acquire Marcus Invest's digital investing accounts from Goldman Sachs.
  • Account Transition: Marcus Invest's digital investing accounts will be transitioned to Betterment on or about June 29, 2024, subject to customary closing conditions.
  • Benefits for Customers: Marcus Invest customers transferring their accounts to Betterment will gain access to automated investing, diversified portfolios, tax-smart tools, account types, planning tools, educational resources, and human advisors.

Betterment's Target Market

  • Target Market: Betterment primarily serves individual investors in the United States looking for digital investment advisory services.
  • Investors Seeking Automated Solutions: Individuals interested in automated investment management, personalized guidance, and retirement solutions.
  • Customers of Marcus Invest: Marcus Invest customers looking for a seamless transition to a trusted digital investment advisor.

What Betterment Needs to Buy

  • Technology Integration: Integration of Marcus Invest's digital investing accounts into Betterment's platform.
  • Customer Onboarding and Support: Resources to support the smooth transition of Marcus Invest customers to Betterment, including customer service and educational materials.
  • Marketing and Branding: Strategies to communicate the benefits of the acquisition to existing and potential customers.