"Diddo Raises $2.8M Funding to Enhance Interactive Ad Platform and Expand Partnerships"
Diddo Raises $2.8M in Seed Funding
Diddo's Seed Funding and Platform Development
Key Highlights:
- Seed Funding: Raised $2.8 million in seed funding to accelerate platform development.
- Interactive Ads: Provides an API for interactive ads, allowing viewers to purchase products directly from the video platform they are watching.
- Connected to E-commerce Platforms: Integrated with various e-commerce platforms, including Shopify, Amazon Stores, and Woo Commerce, enabling seamless purchasing experiences.
Diddo's Target Market
- Video Content Providers: Platforms and streaming services looking to enhance their e-commerce capabilities and offer viewers a seamless shopping experience.
- E-commerce Platforms: Integration with e-commerce platforms, such as Shopify and Amazon Stores, to provide a direct purchasing option within video content.
- Streaming Platforms: Collaborations with streaming platforms to offer viewers the ability to shop for products seen in episodes or frames without leaving the platform.
What Diddo Needs to Buy
- Platform Development: Investment in technology and software development to enhance the interactive ad platform and improve user experience.
- Partnerships with Streaming Platforms: Collaborations with streaming platforms to integrate Diddo's interactive ad API and expand its reach to more viewers.
- Marketing and Sales Support: Resources to promote Diddo's capabilities to video content providers and e-commerce platforms, highlighting the benefits of interactive ads.