IANS Research Raises Funding to Expand Product Development and Scale Marketing Efforts
IANS Research Receives Strategic Investment From Apax Digital Funds
IANS Research Receives Strategic Investment from Apax Digital Funds
Key Highlights:
- Strategic Investment: IANS Research, an independent research and advisory services provider for the information security industry, received a strategic investment from Apax Digital Funds.
- Investment Details: The amount of the deal was not disclosed. Marcelo Gigliani and Patrick Kane will join the IANS Board of Directors.
- Company Growth: The investment will be used to accelerate product development, expand the value proposition, and scale go-to-market efforts.
IANS Research's Target Market
- Target Market: Information security professionals, specifically CISOs and their teams, seeking independent research and advisory services.
- Organizations Focused on Risk Mitigation: Companies and institutions prioritizing risk reduction and seeking expert insights and guidance in the information security field.
- Security Professionals Seeking Peer Interaction: Individuals looking for a community of experienced practitioners to exchange best practices and insights.
What IANS Research Needs to Buy
- Product Development and Innovation: Investments in research and development to enhance and expand their suite of subscription-based decision support content and tech-enabled research.
- Marketing and Sales Support: Resources to scale go-to-market efforts and increase awareness of their services among the target audience.
- Expansion of Expert Faculty: Recruitment of experienced practitioners to provide on-demand expertise and consulting services.