Liquid Death Raising Venture Capital
Liquid Death Raises $67M in Funding
Key Highlights:
- Funding Round: Los Angeles-based beverage company, Liquid Death, raised $67 million in funding.
- Investors: Backed by new investor SuRo Capital, along with follow-on investors Live Nation, Science, Inc., and Creek Capital Partners. Notable individual investors include actor Josh Brolin, NFL All-Pro DeAndre Hopkins, comedian Neal Brennan, musician Derrick Green, and comedian Jim Jefferies.
- Expansion Plans: Funds will be used to scale distribution nationally and drive product innovation.
Liquid Death's Target Market
- Target Market: Health-conscious consumers seeking sustainable beverage options.
- Comedy and Entertainment Enthusiasts: Consumers attracted to Liquid Death's unique marketing approach that combines comedy and entertainment.
- Environmentally Conscious Consumers: Individuals looking for eco-friendly packaging and sustainable products.
What Liquid Death Needs to Buy
- Distribution and Logistics Partners: Collaborations with distributors and logistics providers to expand national distribution.
- Product Development and Innovation: Investments in research and development for new beverage products and flavors.
- Marketing and Branding Services: Partnerships with marketing agencies to further enhance Liquid Death's unique brand image and reach target consumers.