LiveMode Raises Funding to Accelerate Growth and Expand Impact in Sports and Media

LiveMode Receives Minority Investment from General Atlantic and XP Private Equity

Key Highlights:

• Investment: LiveMode, a sports and media company based in São Paulo, Brazil, received a minority investment from General Atlantic and XP Private Equity.
• Growth and Impact: The investment will be used to accelerate LiveMode's growth and expand its impact in the sports and media market.
• Solutions for Rights Holders: LiveMode works with clubs, leagues, and sports federations to develop distribution solutions, produce live and social media content, and optimize commercial return and digital engagement for its customers.

LiveMode's Target Market

• Target Market: LiveMode primarily serves rights holders in the sports and media industry, including clubs, leagues, and sports federations.
• Sports Organizations: Partnerships with FIFA, UEFA, the International Olympic Committee, and other sports organizations.
• Broadcast Rights Holders: Collaboration with streaming platforms and other media companies to provide distribution solutions for sports content.

What LiveMode Needs to Buy

• Technology and Infrastructure: Investments in technology and infrastructure to enhance distribution solutions and content production capabilities.
• Partnerships and Collaborations: Expanding partnerships with sports organizations, clubs, and media companies to broaden the reach and impact of LiveMode's solutions.
• Marketing and Sales Support: Services to support marketing and sales efforts, including digital marketing, branding, and customer acquisition strategies.