"Merit Raises $12M in Funding to Expand and Develop Customer Engagement Technology"
Merit Raises $12M in Pre-Series B Financing
Merit's Pre-Series B Funding
Key Highlights:
- Pre-Series B Funding: Merit, a customer and engagement technology company, raised $12 million in funding.
- Investors: Alisthithmar Capital i-Cap led the round, with participation from existing Series A investors Tech Invest Com and Hambro Perks Oryx Fund.
- Expansion and Development: The funding will be used to expand operations and further develop Merit's suite of engagement technology solutions.
Merit's Target Market
- Target Market: Businesses across various industries looking to increase customer and employee engagement.
- Global Reach: Serving over 6,000 brands in 160 countries.
- Cloud-Based Solutions: Offering a suite of cloud-based SaaS platforms, enterprise solutions, applications, and software.
What Merit Needs to Buy
- Technology Development: Investing in research and development to enhance their engagement technology solutions.
- Marketing and Sales Support: Partnering with marketing and sales service providers to expand their customer base and increase brand awareness.
- Global Expansion: Establishing strategic partnerships and collaborations to enter new markets and expand their global presence.