"OmniRetail Raises Funding to Expand Operations and Enhance Digital Infrastructure"
Goodwell Invests in OmniRetail
OmniRetail's Investment from Goodwill Investment
Key Highlights:
- Investment: OmniRetail, a B2B e-commerce platform in sub-Saharan Africa, received an investment from Goodwill Investment.
- Series A Funding: Goodwell's investment via its uMunthu II fund marks the start of OmniRetail's Series A funding round.
- Expansion and Development: The funds will be used to expand operations and further develop OmniRetail's digital infrastructure for informal retailers.
OmniRetail's Target Market
- Informal Retailers in sub-Saharan Africa: OmniRetail's platform caters to the needs of informal retailers, who play a vital role in the region's commerce and economy.
- Small Retailers: Onboarding over 140,000 small retailers, OmniRetail provides essential resources and tools to help them procure products, access credit, and optimize their businesses.
- Brands and Suppliers: OmniRetail also collaborates with 90 brands, offering them a platform to reach and serve the informal retail market.
What OmniRetail Needs to Buy
- Technology and Infrastructure: Investments in technology and infrastructure to enhance the digital platform and support the growing number of retailers and brands.
- Partnerships and Collaborations: Collaborations with financial institutions and credit providers to expand access to credit for retailers.
- Marketing and Customer Acquisition: Marketing services and strategies to attract more retailers and brands to the platform.