"OmniRetail Raises Funding to Expand Operations and Enhance Digital Infrastructure"

Goodwell Invests in OmniRetail

OmniRetail's Investment from Goodwill Investment

Key Highlights:

  • Investment: OmniRetail, a B2B e-commerce platform in sub-Saharan Africa, received an investment from Goodwill Investment.
  • Series A Funding: Goodwell's investment via its uMunthu II fund marks the start of OmniRetail's Series A funding round.
  • Expansion and Development: The funds will be used to expand operations and further develop OmniRetail's digital infrastructure for informal retailers.

OmniRetail's Target Market

  • Informal Retailers in sub-Saharan Africa: OmniRetail's platform caters to the needs of informal retailers, who play a vital role in the region's commerce and economy.
  • Small Retailers: Onboarding over 140,000 small retailers, OmniRetail provides essential resources and tools to help them procure products, access credit, and optimize their businesses.
  • Brands and Suppliers: OmniRetail also collaborates with 90 brands, offering them a platform to reach and serve the informal retail market.

What OmniRetail Needs to Buy

  • Technology and Infrastructure: Investments in technology and infrastructure to enhance the digital platform and support the growing number of retailers and brands.
  • Partnerships and Collaborations: Collaborations with financial institutions and credit providers to expand access to credit for retailers.
  • Marketing and Customer Acquisition: Marketing services and strategies to attract more retailers and brands to the platform.