Protiv Raises $2.4M to Enhance Performance Pay Platform and Expand Market Reach

Protiv Raises $2.4M in Pre-Seed Funding

Key Highlights:

• Funding Round: Protiv, a performance pay platform for construction, landscaping, and service companies, raised $2.4M in Pre-Seed funding.
• Investors: Lightbank, Las Olas Venture Capital, Parameter Ventures, and Early Light Ventures participated in the funding round.
• Product Development and Expansion: The funds will be used to build additional product features and expand Protiv's go-to-market strategy.

Protiv's Target Market

• Construction and Services Industries: Targeting companies in the construction, landscaping, and service sectors.
• Small to Large Businesses: Serving small landscaping companies, mid-size trade contractors, and large civil construction companies.
• Companies Focused on Performance: Ideal for businesses looking to improve teamwork, quality, production, communication, and safety operations.

What Protiv Needs to Buy

• Product Development Services: Collaborating with software development firms to enhance and expand their performance pay platform.
• Marketing and Sales Support: Engaging with marketing agencies and sales experts to effectively reach their target market and acquire new customers.
• Customer Success and Support: Services to ensure customer satisfaction, provide technical support, and assist with platform implementation.