Waymap Raises £7M in Funding for International Expansion and Tech Development

Waymap Raises £7M in Funding

Key Highlights:

• Funding Round: Waymap, a London-based technology company, raised £7M in funding.
• Investors: The funding round was led by TELUS Pollinator Fund for Good, with participation from Venrex and Comprador Holdings.
• International Expansion: Waymap plans to expand its presence in Asia Pacific and the Middle East, while consolidating its current presence in North America and Europe.

Waymap's Target Market

• Target Market: Waymap's navigation app is designed for users who need precise navigation both indoors and outdoors, including blind users.
• Smart City Applications: The location technology offered by Waymap has broader applications in smart city living and can be used by companies and individuals to accurately pinpoint precise locations.
• Transit Networks and Shopping Centers: Waymap's technology facilitates navigation around transit networks and busy shopping centers, adapting to users' habits.

What Waymap Needs to Buy

• Mapping and Data Partnerships: Collaborations with mapping and data providers to expand the coverage and accuracy of their navigation app.
• Marketing and Branding Services: Services to support international expansion and increase brand awareness in target markets.
• Technology Development: Investment in research and development to enhance the functionality and features of their navigation app.